Exhibition & Strategic Design
A leading packaging company wanted to create an engaging space where they could connect with customers and prospects in a busy exhibition environment.
Aspect conceptualised a ‘Thought Leadership Demo Lounge’ that ran alongside a global packaging exhibition in Germany. It was a hub of ideas, sparking conversation and debates, with thought-provoking content, leading industry expert presentations and product demonstrations, providing space for private meetings as well as bigger group interactions.
We also gave this content life beyond the event, with daily content round-ups and highlights through curated video content that was published on social media to generate greater traffic to the stand as well as an increased online following from around the world.
It was a unique solution for a client that cut through a busy exhibition and allowed for quality customer interactions.